---
title: "Update: Updating Customer Marketing Preferences | Ovatu"
description: "Keep up to date with every upgrade, add-on and new feature we roll out on your Ovatu account!"
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> Index of every page on this site: [llms.txt](https://ovatu.com/llms.txt)

App Update·Updated on April 1, 2018

# **Updating Customer Marketing Preferences**

![Ula](https://ovatu.com/_ipx/s_32x32/_ipx/_/images/avatars/ula.png)Published by Ula

**App(s) Updated:**

Web App

**What does it do:**

The last of our privacy feature updates is the ability to send your customer/s a link, containing a URL which enables them to update their marketing preferences.

**What you need to know:**

- This is done by sending an individual or mass email, and inserting a special link into the email body
- The link takes your customer to an authenticated section of your mini-site, where they can update their marketing preferences
- If you have **Marketing Consent** enabled, this link will allow your customer to give consent and then update their preference. If you *do not* have Marketing Consent enabled, this link will simply allow your customer to update their preference.

  

**Why is this good:**

New EU Privacy Legislation (GDPR) is coming into effect in May 2018. This feature will allow you to obtain Marketing Consent from existing customers, if required.

  

**What does it look like:**

  

**Find out more:**  

[How do I allow my customers to update their marketing preferences?](http://ovatu.com/help/guides/customers/how-do-i-allow-my-customers-to-update-their-marketing-preferences)

[**Back to updates**](https://ovatu.com/updates)

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